I’m Benedetta Locatelli, an Italian Product&Service Designer and Design Strategist.

︎ Please note this website is still under construction.

LATEST PROJECT: https://www.rcaservicedesign.com/projects-final-show-2021/aethos ︎︎︎︎

︎ That which is affected at the periphery, however large it may be, cannot in any way lack the support of the central point. ︎


A “practical all-rounder”; this is how her colleagues call her. Benedetta is an Italian Service Designer and Design Strategist based in London. She’s passionate about future thinking, unconventional design processes and taking a research-driven approach. Although she can be a pivotal asset in each step of the design process, her interests and skills stand out the most within the research and prototyping phases.
Prior to her postgraduate studies, she graduated BA in Industrial Design from Politecnico di Milano, with a thesis focused on the future of travel, while part of the Design Challenge was sponsored by EY CogniStreamer and Nimble-bee. She won the first world award of the challenge with Jackit, a combination of product and service for business women in 2030.

After she graduated, she joined a Digital-Transformation Company in Milan as UX Designer where she had the opportunity to design the operational development of web-structures and models for a wide range of SME’s. She then was part of a publication called ‘Digital Observatory’ (2019) where she provided user research and mapping the digital strategies of North Italy SME’s. She then had the privilege to join one of the most important Italian Design Consultancy Company as UX and Service Designer, where she learned to be highly collaborative within multidisciplinary team. Joining RCA has been the turning point to pursue her interests and to apply the design thinking methodology on real world challenges.

She is a founding partner and fellow of RCA’s Design & Philosophy Society. Parallel to her postgraduate studies at the RCA, she had the opportunity to work as a Service Designer in an NPO’s promoting design thinking in its applicational reality.

Aces in the sleeve: project management and organisational skills, time-management, love to work in a team, attention to details, experimentation.
Click here to see her CV.